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B2B technology content marketing

IDG 2016-06-02

B2B technology content marketing
Content marketing is more than just a buzz word for tech marketers. In fact, it is ingrained in marketing strategies for 95% of B2B tech marketers. To understand how these strategies are built, what is being measured, and overall what is working, IDG sponsored research conducted by Content Marketing Institute and MarketingProfs: 2016 B2B Technology Trends, North America
ROLE AND INFLUENCE OF THE TECHNOLOGY DECISION MAKER 2016

IDG 2016-08-26

ROLE AND INFLUENCE OF THE TECHNOLOGY DECISION MAKER 2016
The 2016 IDG Enterprise Role & Influence of the Technology Decision-Maker survey was conducted to provide in-depth information about the evolving role and influence of IT decision-makers in today’s corporations. The study looks at the different IT Models in use at organizations today and how that effects organizational outlook; explores the shifting roles and influencers within tech purchase process – both within IT and LOB – and who they collaborate with; and looks at the influences and information sources used in today’s IT purchasing process to better understand how to engage them.
DATA ANALYTICS SURVEY 2016

IDG 2016-08-26

DATA ANALYTICS SURVEY 2016
Organizations continue to consider and adopt big data technology, and our 2016 Data & Analytics research dives deep into where organizations are in the process. The research provides a better understanding of their data-driven initiatives in terms of when they plan to implement or if they already have, the goals they hope to achieve due to data & analytics, which technologies they will invest in in order to do so, and the strategies they will follow.
Role influence of the technology decision maker 2015

IDG 2016-06-02

Role influence of the technology decision maker 2015
The 2015 IDG Enterprise Role & Influence of the Technology Decision-Maker survey was completed with the goal of gaining insight into the evolving role and influence of IT decision-makers in today’s corporations. This year, the study delves into the various types of IT organizations and how they differ, re-explores strategic partnerships and takes a closer look at emerging technologies in the purchase process.
NETWORK WORLD ENTERPRISE ARCHITECT PERSONA SURVEY 2016

IDG 2016-08-26

NETWORK WORLD ENTERPRISE ARCHITECT PERSONA SURVEY 2016
Network World’s 2016 Enterprise Architect TechPersona research was conducted to gain a better understanding of the IT architect’s role and the characteristics and skills needed to succeed in their career. Throughout the study, findings highlight the fact that enterprise architects have a heavy burden on them as they are the “glue” that brings the technology and business side of the organization together.
Today´s cloud, focus and motivators

IDG 2016-11-23

Today´s cloud, focus and motivators
It’s no doubt that the concept of cloud computing has gone from being an emerging technology to a mainstream powerhouse fueled by various services and used among all organizations. IDG Enterprise’s 2016 Cloud Computing research helps explain this shift. Learn more about the research in the infographic.
Content customization comes to the fore 2016

IDG 2016-06-02

Content customization comes to the fore 2016
Customers now have information at their fingertips, and they decide who gets their attention and trust. That means the challenge for marketers has shifted from managing lists and sending messages to attracting customers with interesting, relevant and easily discoverable content. This new discipline is called "content marketing" and PQ Media expects it to be a $300 billion global market by the end of the decade

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